CORNELIA SPA
Cornelia Spa is an exclusive, upscale spa on New York's Upper East Side with a celebrity following. After closing in 2007, it re-opened at The Surrey hotel in 2013 and needed a brand refresh for its launch that would appeal to its old clientele while exciting new guests.
With a refreshed logo, new photography, collateral and advertising, previous devotees came flocking back to the beauty mecca. New clients started lining up to receive the exclusive, high-end treatments.