w hotels
Starwood was looking to launch its first W Hotel, a New York property on Lexington Avenue as “the urban oasis”. With partners in restaurants, spa and nightlife, this successful launch of a single hotel grew to an international brand of experience-driven hotels.
Led creative for W Hotel brand for 7 years, as it grew to 20 properties across the US and Mexico. Created the look and feel of the brand’s advertising and communications that was soon copied by upstarts around the country.
Warm. Witty. Welcoming. Wired.
